Blog Posts
Street Fight: Soleo Pay-Per-Call Series

Soleo recently partnered with Street Fight to produce an amazing pay-per-call blog series. Be sure to check out the entire series on StreetFight.com today!

 

Blog Postings:

1. 4 Strategies to Increase Pay-Per-Call ROI for SMBs

Phone leads are inarguably effective. Nearly one in five incoming calls are what SMBs consider “quality leads,” a figure that beats those leads coming from email, online forms, Facebook, and even in-store visits…

2. Optimizing Your Pay-Per-Call Campaign

Basic pay-per-call campaign optimization strategies run the gamut from scheduling ad play according to hours of operation to selecting the most accurate categories for ads to play in. These optimization strategies help increase both the volume of calls that a business receives and the duration of those calls…

3. Choosing the Right Bid Strategy in a Pay-Per-Call Campaign

In order to build efficient pay-per-call campaigns, businesses have to decide on the bid strategies most suited to their industries and goals. Some of these may be borrowed from pay-per-click approaches, but there are additional ways to optimize for pay-per-call success…

4. Ad Phrasing — Wording a PPC Ad for Best Performance

This post is sponsored by Soleo. Few marketers understand how ad phrasing and keyword specificity influence conversions. Thirty-nine percent of consumers say they “always” or “frequently” call a business when they are looking to make a purchase or a transaction…

5. Category Granularity — Where Per-Per-Call Campaigns Perform Best

When it comes to running pay-per-call marketing campaigns, taking the time to select the most appropriate business categories is crucial for identifying high-quality leads and maximizing return on investment…

6. Using Analytics to Optimize a PPC Campaign

When it comes to uncovering the real value behind a pay-per-call (PPC) campaign, analytics are key. Performance analytics provide the types of holistic insights that marketers need to determine what is working about their PPC campaigns — and what isn’t…