In today’s wholesale voice telecom world, teams of call routing specialists spend 90% of their efforts interoperability testing termination with carriers hoping to generate a hundredth of a penny-per-minute savings.
A growing trend to combat this effort is partnering with a company like Soleo. We have a unique, patented application which generates significant top-line revenue for carriers (rather than a traditional, savings-based routing model) by simply monetizing the routing of disconnected phone calls on behalf of carriers.
We accomplish this by routing disconnected calls to our vast, growing base of merchants/advertisers who are willing to pay a premium to purchase pay per call leads. The application is comparable in concept to the Search Engine Optimization Pay-Per-Click (PPC) model except that qualified calls are infinitely more valuable than web clicks based on lead to customer conversion percentages.
In fact, according to industry analyst BIA/Kelsey, clicks and impressions aren’t as highly valued by many businesses as a ringing phone. Consumer data indicates this is especially true in high-value verticals such as professional services, home service and any business that typically closes sales over the phone. Today, Soleo is the industry leader in call-based lead generation programs, processing more than 300 million formerly disconnected calls per month to merchants on behalf of our partners.
For the carriers’ part, their sole function or requirement is to identify the disconnected call treatment code and, rather than delivering the call to a recording, they deliver or route the call (via TDM or SIP) to the Soleo Call Transfer Services Platform. For doing this, the carrier receives a revenue share from the fee generated when the merchant buys the call. There is no risk to the carrier who takes part in this type of “found money” revenue model.
Since 2002, Soleo has provided this service to the largest U.S carriers within a TDM/SS7 environment. Due to the capabilities surrounding IP technology, and our significant network investment in IP infrastructure, we are extending this opportunity to a select number of qualified IP-based carriers who have a significant enterprise SMB customer base generating large volumes of phone calls (traditional, hosted or both) and are facilities- based with the ability to route calls.
User Case Study Example
A consumer calls a plumber. The plumber they dialed has a disconnected number. Rather than getting a disconnected recording, the customer receives a targeted message with advertising options relating to a number of factors: defined area codes, geographic regions, time of day, day of week, cell phone, landline, etc.
The message then says, Dial 1 for 24-Hour Handyman, 2 for Pete’s Home Services, etc. Each business listed is bidding to receive the call. These types of consumer inquiries are typically of high intent, which result in the best potential leads for advertisers at the earliest moment in the path to purchase. The consumer's phone service carrier receives a revenue share for the merchant-purchased call.