Pay per call has become one of the most important tools of the digital age, especially for cable, Internet and satellite companies, who rely on performance marketing tools to increase sales. Pay per call allows you to grow by increasing brand recognition and adding additional points-of-contact for potential customers. Below are three ways pay per call could enhance your brand.
Soleo’s pay per call advertising solutions are the perfect way for you to acquire new leads because of its unique source of calls—consumers who reach a disconnected business number but elect to stay on the line and listen to similar merchants in their area. These consumers are typically high-intent leads looking to learn more about your products or services.
85.9 million cable, satellite, and Internet subscribers get their service from one of the top 17 providers in the U.S., making the industry more competitive than ever. This has made finding new ways to reach potential customers a necessity to stay ahead of your competition.
Pay per call allows you to tailor advertisements to target consumers searching for specific services and adjust spending using robust analytics. Rather than diversifying advertising spend across multiple marketing channels, you can target consumers who are ready and want to talk to a representative.
Provide Better Customer Service
Pay per call allows advertisers to use call recording—a great way to figure our what works and what doesn’t when it comes to fine tuning your messaging. When coupled with an effective Interactive Voice Response (IVR), you’re ensuring that callers get the answers and information they’re looking for in a timely manner. Putting these three things together ensures a successful pay per call program that will earn the required ROI for your business.
For more information on how pay per call can help cable, satellite and internet providers get leads, download this infographic.