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Local Search Tips for the Holidays

The holidays are just around the corner and with it comes the holiday shopping season. Black Friday, Small Business Saturday, and Cyber Monday are just a few of the biggest shopping days of the year and they are fast approaching. It is predicted Black Friday and Cyber Monday alone will account for nearly a quarter of all holiday shopping this year (Invesp, 2017).

A study done by the National Retail Federation (NRF) reveals that 64% of consumers plan to use their smartphone to conduct research or make a purchase and 24% of shoppers will utilize their voice controlled device to complete their purchases. Factors like convenient location for pickup and free shipping for online purchases will also influence a buyer’s choice in online purchasing.

As businesses are preparing for the surge of holiday shoppers and in order to keep up with their competition, local business owners need to make sure they are optimized and able to be found easily by their local consumers. With local search and voice search on the rise and as key players in this holiday season, there are a few things businesses can do to prepare:

  1. Update your website – make sure that your website, and even social media content, is fresh and up-to-date. Ensure that your product/service offerings are accurately listed on the site so that when consumers are searching, your website is relevant and appears in searches. To accommodate voice searchers, try including more conversational keywords on your site.

  2. Make it easy to call or make a purchase – With 24% of shoppers looking to make a purchase with their voice controlled device, you want to make it easy for them to either call to complete a purchase or purchase directly from your website. Enable strong calls to action like “Purchase Now” or “Call Now” so consumers don’t have to spend their time digging for information on how to get what they need.
  3. Adapt with new technologies – Local search and conversational commerce is moving and changing rapidly. It’s important to keep up with the flow of technology and adopting these new technologies can help keep your local business relevant. Voice and mobile friendly technologies like chatbots are a great way to break into that space and create a seamless user experience.

Voice search is changing the way people search locally including the way they make purchases. Consumers are looking for a clean and simple search experience that gets them what they are looking for in their local area. Soleo has developed a Local Search API that can accommodate natural language voice search queries and provide relevant local results, all while processing the intent of the original user request. 


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