Robocalls are public enemy number one.
They’re not just a nuisance to consumers, they’re often a scam and illegal. Despite the common distaste for the unwanted calls, robocall companies are on the web flaunting services for 1¢ or less a call, prodding potential buyers to spend millions on them.
National robocall volumes set a record for the second straight month in April, as Americans were blasted by 3.36 billion robocalls in April, marking a 6.5% increase over the previous record set in March. And that is a stunning 34.4% increase over April of last year, according to YouMail, a company with an app that helps block robocalls and is regularly cited by the Federal Communications Commission for national data trends.
That means there were about 1,297 robocalls every second in April. Astounding, confounding and wasteful.
Robocalls are on the rise, and at rates higher than ever, partly due to cheap internet calling services. It’s also getting easier for scammers to hide their true identity and location. The Federal Trade Commission reports that consumers are receiving a higher number of complaints about “neighborhood” number spoofing, where calls appear to come from a local area code.
These scammers are a virus. Luckily for the industry, we’re working with our partners on antidotes. We are learning the tactics of robocallers, we monitor them in real-time, and block them in their tracks. We’ve been able to filter out a large percentage of these calls through natural language understanding and other techniques.
We’re hard at work protecting our pay-per-call customers from robocalls, experimenting and innovating to put an end to this nuisance. It’s a major harm to our industry, our clients, and consumers.