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Our Customers Define Quality
  • July 9, 2018

There are differing views in the pay-per-call industry over what makes a call a “quality” call. Is it the length of the call? A sale being made? 

Our answer is simple: call quality is defined by you - our customers.

Soleo customers can get very specific about which calls define a quality call. Let’s say you own a locksmith business that specializes in urgent calls and is open 24 hours. Maybe you only want to buy the priority calls outside of 9am-5pm hours when someone has, perhaps, been locked out of a car or house.

Imagine the call going something like this:

  1. A caller attempts to call a locksmith with a disconnected line at 11pm at night 
  2. The caller is told the line is out of service, but they could be transferred to another locksmith service.
  3. The caller is asked if they need immediate assistance or if they would like to set an appointment for a later date.
  4. The caller selects immediate help and is forwarded to a dispatcher with the 24-hour locksmith.

So, let’s say another locksmith in the same town only wants residential calls between 9am-5pm on weekdays. Let’s qualify a different customer for them in a different scenario:

  1. It’s 4:13pm, a caller attempts a locksmith with a disconnected line to change the locks on a new house they purchased.
  2. The caller is told the line is out of service, but they could be transferred to another locksmith service.
  3. The caller is asked if they need immediate assistance or if they’re looking to set an appointment for a later date.
  4. The caller selects to make an appointment and is transferred to the second locksmith.

One locksmith has different views of a quality call over another service. Their priorities are different. But we empower both to make the decision on what calls are right for them.

Calls influence $1 trillion in US consumer spending this year through billions of calls on search, social, and display ads alone, according to a report by BIA Kelsey. But it’s not enough to have massive volumes of calls if they aren’t directed, filtered, and sourced in a way that’s meaningful for pay-per-call customers.

A side benefit of qualifying callers is keeping robocalls out and limiting the number of unwanted nuisance calls. Quality is at the center of every piece of technology we’re developing here at Soleo. It’s the only way our company can push the industry forward.

In our mind, a qualified call equals quality. We want the caller to have an easy, streamlined experience that leads them to a business or service they desire, and the business gets that ready-to-convert sales opportunity.