Every day, consumers are searching for products and services. Even those not shopping online usually turn to the Internet to find the nearest business offering the desired products or services (ex: restaurants, repair services, health services). They conduct these searches using computers, mobile devices, and more recently through voice assistants. These consumers are generally looking to make a purchase within 24 hours or less, and every business wants to be at the forefront of those search results.
Today’s online savvy consumer, nonetheless, can encounter many obstacles in attempting to discover relevant information. The signal is often buried in the noise. The reasons for this are twofold: incompleteness and inaccuracy of data, and difficulty determining the user’s intent. Both need to be solved to connect a consumer to a business that can fulfill his or her needs.