Blog Posts
Top 10 Things to Look For in a Pay-Per-Call Network
For many local companies, a phone that rings is a business that sings.  The good news… buying calls for your company has never been easier. Pay-per-call is the fastest growing segment of the performance marketing industry because it typically yields a better return on investment than buying clicks to a website.  If you're considering buying call-based leads for your business, here are ten things to consider when evaluating a pay-per-call network. 1. Dynamic campaign management A pay-per-call campaign should be tailored to the specific needs of y...
Call Source Transparency - Why It’s Important to Know How Your Calls are Generated
Calls-based leads convert at a significantly higher rate than other lead generation techniques, but why you ask? It’s because in today’s world most people don’t use their phones to call a business for simple purchases. You can find, order and book virtually anything you need or want online. So, when a consumer actually picks up the phone in search of a product or service, it generally involves an urgent issue or a complicated or expensive purchase. So, it is not a surprise that many businesses want to purchase these high-intent calls, but they should be cautious regarding ...
Robocall Blocking
Today it often feels like we are constantly tethered to our phones. It can be downright exhausting trying to keep up with the endless stream of calls, texts, emails and social media feeds. To make matters worse, chances are you have received at least one of those annoying calls with an automated message on other end of the line trying to sell you a product you don’t want, or even worse, trying to bait you into providing your personal information. The industry term for this type of harassing and unsolicited call is known as a Robocall. So, what is a Robocall? A Robocall is a ca...
What Is Programmatic Advertising?
The expanding array of digital devices and media channels has created a complex and fragmented digital landscape. That has made it increasingly difficult for advertisers to capture consumer attention at the right time with relevant messaging. Programmatic advertising helps solve this and enables marketers to reach targeted audiences at scale even in a fragmented digital landscape. It uses software to replace human processes and automates most of the previously manual aspects of media buying. By relying on algorithms and machine learning to make data-driven decisions, programmatic increas...
Using Language, Naturally
Our natural language technology understands language like a person – in a conversational, natural way – and returns business listings. If someone said “My dog is sick” you would know their dog was not feeling well and may need a veterinarian. But Google would not. It would return with articles on “Top 10 Signs Your Dog May Be Sick,” videos about identifying a sick dog, or ways to comfort your ill pup. TrustedListings.com would return veterinarians and veterinary hospitals. During Soleo call intercepts, a consumer calls a disconnected number and w...
Pulling the Plug on Robocalls
Robocalls are public enemy number one. They’re not just a nuisance to consumers, they’re often a scam and illegal. Despite the common distaste for the unwanted calls, robocall companies are on the web flaunting services for 1¢ or less a call, prodding potential buyers to spend millions on them. National robocall volumes set a record for the second straight month in April, as Americans were blasted by 3.36 billion robocalls in April, marking a 6.5% increase over the previous record set in March.  And that is a stunning 34.4% increase over April of last year, accor...
Our Customers Define Quality
There are differing views in the pay-per-call industry over what makes a call a “quality” call. Is it the length of the call? A sale being made?  Our answer is simple: call quality is defined by you - our customers. Soleo customers can get very specific about which calls define a quality call. Let’s say you own a locksmith business that specializes in urgent calls and is open 24 hours. Maybe you only want to buy the priority calls outside of 9am-5pm hours when someone has, perhaps, been locked out of a car or house. Imagine the call going something like this:...
All the Right Calls For All the Right Reasons
We’re intent on continuously improving the performance marketing industry, particularly as it relates to pay-per-call. One way we’re doing that is by improving call intent. Call intent is exactly what it sounds like – it’s where we try to figure out what the caller is trying to accomplish.   Calls on our networks: Start with someone looking for a business, a type of business, or a particular product or service. Use our matching algorithms to find local businesses based on the intent of the consumer search. Get connected directly to the business. ...
It’s Time to Improve Performance Marketing
In the world of advertising technology, innovation is the difference between a leader and a follower. We’re not satisfied simply being North America’s single largest supplier of call-based leads. We want to be the leader in delivering the best call-based leads. To realize that vision, we are continuously driving improvement in the quality of local search calls that run through our network.  Quality to us means a streamlined, easy experience for the consumer and a more qualified lead for businesses. Pay-per-call is the fastest growing segment of the performance marketi...
Meet Soleo at LSA18 in Chicago
Soleo is a global leader in innovative, cloud-based local search solutions.  Soleo’s Local Search Discovery Engine™ enables our partners to deliver a more relevant consumer search experience through natural language understanding. Soleo provides these services with carrier-grade security, reliability and performance. Our customers depend on Soleo as a trusted innovation partner to design, develop, and deliver the ultimate user experience. Call us today to set up a meeting 585-901-2248 or email us at SalesContacts@soleocommunications.com.
Quick! Recharge your SEO plan to see better results
Do you find managing your SEO overwhelming? Is it difficult to figure out which aspect of SEO you should put the most effort? Here are four tips & tricks to refresh your SEO campaign and goals for 2018.   1. Where can customers find you? Using tools such as Google Maps makes it easy to verify your business’s information and see where your company can be found online.  Be sure to check out your profiles on other directory sites:  such as TrustedListings. The more accurate your online information is, the more potential customers will be willing...
Why Businesses are Choosing Pay-Per-Call over Pay-Per-Click in 2018
Imagine this… your company’s phone has not been ringing too often. It’s becoming frustrating; thinking “how can I get people to pick-up and call?” With Soleo, we can get you ready-to-buy consumers on your line right now. The continuously growing use of smartphones is driving mobile web use and direct calls to businesses. With over 4 billion total calls handled across our platform a year, Soleo’s quality is unmatched, with calls being sourced from online, offline, and organic voice-search traffic. Getting the best ROI from your marketing budget i...
Say Goodbye to Your Screen, Voice Search is Here
Voice search is changing the way consumers look for businesses. Optimize your business discoverability and be found on all platforms by understanding these key points. How are consumers searching now? When users conduct web searches, they are actively seeking information, much of which is subsequently used to inform a purchase decision. In fact, according to a 2018 survey by StreetFight™, these high-intent searches will lead to a purchase 4 out of 5 times. How is voice search trending? Recent years have seen rapid growth in voice searches.  This is due to significant ...
Meet Soleo at LeadsCon 2018
Soleo, North America’s largest pay-per-call network, provides a source of high quality calls across 2,400 verticals that no other pay-per-call provider can.  Soleo manages the largest inventory of calls to non-working business numbers providing a unique source of leads for the business category of the number dialed. In addition, Soleo sources calls from a variety of online, offline, and voice search sources. Working with a dedicated Soleo account manager, you can have your client’s phone ringing in 2-3 days from the start of campaign creation. A committed budget guarante...
Meet Soleo at the AI Assistant Summit and Street Fight Summit West
We will be attending the AI Assistant Summit in San Francisco from January 25 – 26nd and the Street Fight Summit West in Los Angeles from January 30 – 31st. To schedule a meeting with us while we are there, email SalesContacts@soleo.com.
Meet Soleo at Affiliate Summit West 2018
We Want to Meet You! Stop by our Meet Market Booth L24 on January 7, from Noon - 6:00 pm to learn how quickly you can start receiving sales-ready inbound calls. Drop off your business card for a chance to win a $50 gift card! To schedule a meeting with us while we are there, email SalesContacts@soleo.com.   
InLand Media Executive Voice Conference – Chicago
“Packed with information, insights, and inspiration. The conference was very well organized, with an interactive approach guided by industry leaders. Attendees actively participated, sharing the successes and concerns of the dynamic newspaper business."  – Kal Baumwart, Soleo Local Search Business Development While attending the conference, I was able to discuss the future of digital advertising and alternative revenue sources with several publishers. Soleo’s unique position to offer both local search expertise along with advertising inventory can...
CEO Dan Gallagher speaks at Monage 2017 about the Intersection of Local Search and Artificial Intelligence
It is no secret that voice search is on an upward trend, with ComScore even predicting that voice search will account for over 20% of all human to computer searches in 2017 and by 2020 we should see that number rise to a full 50% (Comscore, 2016). The result of this will be billions of AI-driven conversations in the near future. With the rise of voice search, we will see many industries affected and changed, including the way local search is conducted.     With voice being the most natural form of communication, it comes as no surprise that people want to conduct voic...
A Beginners Guide to Pay Per Call: Business the Inbound Way
What is Pay Per Call? Pay per call (PPC), also referred to as click-to-call, is an inbound marketing tactic used to pay for inbound sales ready calls.  Picture this:  An inside sales team waiting for the phone to ring, not wanting to make outbound cold calls, and waiting for marketing to make the phone ring.         Marketing team stressed out as they need to increase the volume and the quality of inbound calls!   The marketing team’s SEM/SEO campaigns are not delivering the ROI needed to obtain sales targets. ...
Local Search Tips for the Holidays
The holidays are just around the corner and with it comes the holiday shopping season. Black Friday, Small Business Saturday, and Cyber Monday are just a few of the biggest shopping days of the year and they are fast approaching. It is predicted Black Friday and Cyber Monday alone will account for nearly a quarter of all holiday shopping this year (Invesp, 2017). A study done by the National Retail Federation (NRF) reveals that 64% of consumers plan to use their smartphone to conduct research or make a purchase and 24% of shoppers will utilize their voice controlled device to complete th...
Voice Search Profoundly Changes the Way Consumers Interact on Mobile
This post was originally published on Street Fight on November 8, 2016. Technology evangelists have been predicting growth in voice search for years, but new advancements in natural language processing are creating an acceleration in the market that few could have imagined. In just two years, voice search volume has grown from virtually nothing to accounting for 10% of online searches. That figure is continuing to rise, spurred by technology improvements that are making it easier for smartphones to accurately capture complex commands. Voice search is changing the way people inter...
What Does It Mean to be Natural?
Traditional search is evolving thanks to a swift and substantial growth in voice search over the past 18 months. In 2015, the use of voice search went from a statistical zero to 10% of all search volume. This year, Google has said that 20% of their mobile searches are generated from voice. This is evidenced by a rise in voice search recognition technologies, such as tools like Alexa, Siri, and Cortana. Studies have shown that voice search is most often used when a user’s hands are full and they are unable to type, or when a user needs faster results. ComScore even predicts that by 202...
The Pursuit of Local Search
For developers, having a refined search optimization strategy will define both near-term strategy and revenue growth. As consumer buying habits evolve, a search strategy can only be as good as the data powering it. Huge strides have been made in targeting technologies, from hardware to software, creating opportunities for providers to develop local search experiences that adapt and anticipate each consumer moment. These are the foundations on which to deliver better experiences for users — as long as a powerful data engine sits behind it. Providing a true set of search results i...
Cable, Internet and Satellite Providers – Enhancing Your Brand with Pay Per Call
Pay per call has become one of the most important tools of the digital age, especially for cable, Internet and satellite companies, who rely on performance marketing tools to increase sales. Pay per call allows you to grow by increasing brand recognition and adding additional points-of-contact for potential customers. Below are three ways pay per call could enhance your brand. Early Connection Soleo’s pay per call advertising solutions are the perfect way for you to acquire new leads because of its unique source of calls—consumers who reach a disconnected business number b...
How Relevant Local Content Enhances the User Experience
Today’s mobile consumers want fast, relevant, and local content when they’re on the go. Whether that’s a price comparison on an appliance, an open seat at a movie theater, or simply directions to the closest pharmacy, consumers want to solve their immediate needs and find what they’re looking for quickly and efficiently. According to industry analyst BIA/Kelsey, one in three marketing dollars are spent on mobile advertising, including location-targeted content. That number is expected to increase by nearly 50% by 2017. However, some mobile advertisements are simpl...
4 Things Marketers Need to Know About Soleo’s Pay Per Call Solution
Marketers in 2016 have a myriad of marketing technologies, advertising channels, and lead tactics to choose from. Finding the right mix remains a challenge, but most experts agree that the results of these programs must drive high-quantity, high-quality leads. In fact, according to a recent report by Salesforce, revenue growth was the number one metric for marketers. When building a comprehensive marketing strategy for your business, the need to quantify its Return on Investment (ROI) is increasing in importance, and finding services that not only generate high quality leads, but also illu...
Home Improvement Retailers: Target Millennials Using Pay Per Call
Industry analysts indicate that the real estate market is seeing increased market velocity early this year amidst strong demand and slow inventory growth. With solid year over year growth in listings, millennials are swarming the marketplace looking for the perfect place to live. Home improvement retailers should be looking to take advantage of these trends, as demand for things like flooring, faucets, lighting, plumbing and other construction products highly correlate with the demand for housing. The majority of millennials aren’t looking for turnkey homes either. This generation ...
Ensuring Success : Generating Insurance Leads in a Competitive Environment
The insurance industry is spending big on local marketing, but the results that individual providers are seeing depend almost exclusively on the tactics they use. Changing customer demographics, economic developments, and a crowded marketplace have the entire industry searching for the right advertising mix. Small and mid-size insurance companies are already spending more on marketing than businesses in nearly every other industry. But with fewer ways to track the results of their offline initiatives, more agents are beginning to doubt the effectiveness of the marketing channels and meth...
Making Pay Per Call Advertising Less Taxing: 3 Things to Consider This Tax Season
The way consumers are researching and buying financial products is evolving as the use of mobile devices continues to grow. Knowing this, and understanding when and how they search, tax professionals can serve consumers in their greatest moment of need through a pay per call campaign. Below are three strategies that tax professionals should pay attention to when considering a pay per call campaign, especially during this year’s tax season: Update Pay Per Call Bidding Strategy If Necessary The chart above shows average weekly call duration in tax-related verticals for during the four week...
Valentine's Day - The Procrastinator's Holiday
Valentine’s Day is right around the corner, and it seems that Cupid’s influence has consumers feeling especially generous this year. According to USNews, consumers will spend nearly $19 billion on valentine-related gifts. In fact, Men are predicted to splurge on jewelry and flowers – spending on average twice as much money as women do on Valentine’s gifts. However, it seems that consumers don’t plan much for Valentine’s Day, with many waiting until the last minute to purchase gifts.  In 2015, Soleo’s call handling platform received a 15% inc...
Monetizing Your Disconnected Calls
In today’s wholesale voice telecom world, teams of call routing specialists spend 90% of their efforts interoperability testing termination with carriers hoping to generate a hundredth of a penny-per-minute savings. A growing trend to combat this effort is partnering with a company like Soleo. We have a unique, patented application which generates significant top-line revenue for carriers (rather than a traditional, savings-based routing model) by simply monetizing the routing of disconnected phone calls on behalf of carriers. We accomplish this by routing disconnected calls to our vast, ...
Buying Your First Pay Per Call Leads
Inbound phone calls are a critical component for merchants in professional services, home improvement and technology, and other in-store sales businesses. In fact, market research firm BIA/Kelsey estimates that $64.6 billion is spent annually across all media on local ads to generate phone calls. Additionally, 66% of small businesses consider a phone call as the most valuable form of incoming leads - more so than web form submissions and even in-person visits. On Wednesday, January 20, at Contact 2016, Soleo Vice President of Digital Media Johnna McCooey participated in a panel discussion ...
Meet Us at Integrate 2015!
Integrate 2015 in Santa Clara, CA, begins on Saturday, September 26, and runs until Wednesday, September 30. If you’re attending or will be in the greater San Francisco area, we’d love to meet up! Our team is excited to be a part of both the Hackathon and Conference. You can see details of our participation below: Find us in booth #308 during the Integrate conference Don’t miss our speaking session on Wednesday, September 30, at 3:00PM on World Stage 2—“Fueling the Mobile Consumer to Business Growth Opportunity” Win $1,000 by competing in our challenge at the Hackathon If you’d like...
Summer Internship Program
We asked our interns these four questions: Why did you choose your major? What has been your favorite part about working at Soleo? What are you most looking forward to this year at school? "Real World" vs. classroom environments: which is more valuable and why? See what they had to say by visiting our intern blog!
Meet Us at LeadsCon NY 2015!
Are you attending LeadsCon New York 2015? This conference runs from August 24-26, and offers great opportunities to network with thought leaders in the lead generation industry and, of course, attendees will learn about strategies and solutions to increase their digital marketing success. If you are attending or will be in New York during the conference we would love to meet up! Soleo will be exhibiting at LeadsCon in booth #237 and will also be a sponsor of the pub crawl at 5PM on August 25th! Members of our Sales, Marketing, and Business Development teams will be attending.
Why VoIP Providers are Winning the Telecommunications Game
Regardless of their size or market share, carriers need an expansive telecommunications portfolio to keep up with their competitors and the rapidly advancing industry. On the flip side, businesses, from enterprises to SMBs to individual entrepreneurs, need reliable, efficient telecom solutions to meet their communication needs. Demand on both the carrier and business side is resulting in a heightened need for telephony service all around, specifically in the area of IP-telephony.    Indeed, the VoIP market is taking off, and you’d be hard pressed to find a carrier that...
3 Things Mid-Sized Carriers Need to Know About Soleo Solutions
As a Mobile Virtual Network Operator (MVNO), you must keep abreast of the emerging advancements in technology that your competitors are adopting to increase your profit and satisfy customers. Because, when you’re neck-and-neck with rival service providers, it’s imperative that you seek out innovative solutions that enable you to outpace the rest. But when nearly every carrier provides the same types of telecom features—such as directory assistance services, to name one—it can be difficult to find a new, cutting-edge solution that will differentiate your company fr...
Seasonal Marketing
Do you run a seasonal business? Many businesses struggle with the “feast or famine” effect of seasonality, and the unpredictability that comes with having a business built on conditions during a particular season. Construction, landscaping, retail; many of these businesses rely on sales during just one quarter, or even a small portion of one quarter, to put their businesses back in the black. If the customers aren’t there because the weather is bad, or there is just less seasonal spending these businesses can be in trouble. Carefully planning your seasonal marketing tactics throughout the e...
Millennials: Using Click to Call on Facebook & Twitter
Millennials are America’s largest generation ever—bigger than both the generation of Baby Boomers and Generation X. By 2020, Millennials will comprise more than one of three adult Americans. It is estimated that by 2025 they will make up as much as 75 percent of the U.S. workforce. This emerging set of consumers born between 1982 and 2004, look at life differently than previous generations, and how they consume goods and services is no different. According to the latest Brookings research, millennials desire pragmatic action that focuses on results over today’s emphasis on imagery, ideolog...
Telephone Carriers: Generate Additional Revenue from Existing Phone Calls
ATM services and water: What do the two have in common? They were both free for individual consumption until someone found a way to monetize them. Indeed, water is now a profitable product as is swiping your debit card to release cash. But these giant revenue streams didn’t even exist until business-savvy thinkers uncovered ways to access the untapped profit. In the same vein, Soleo has created its call transfer service (CTS) for phone carriers of all sizes. By placing a value on intercepting calls to non-working phone numbers, carriers can now take advantage of a previously una...
From Directory Assistance to Call Intercept Transfer: How Soleo Got Here and Why
In the early 2000s, Soleo made its first splash in the telecommunications market with its automated directory assistance (DA) platform, the company’s flagship offering for carriers. But, with decades of combined experience in this space, the company recognized over time that they had the power to fill a gap in the carrier market beyond DA. At the time, carriers were handling calls to non-working phone numbers such that they were not generating revenue. “Maybe they were using a third party to handle those calls or maybe they had their own solution that they were maintaining, but they had t...
Mobile Location Targeting: Implications for Advertiser Reach
BIA/Kelsey’s NATIONAL conference has come to a close and our team has had a chance to reflect on the discussion of the latest industry trends. One of the biggest themes of this year’s conference was how to leverage the growth of location targeting technology in the ever-increasing mobile world. Michael Boland, Chief Analyst and VP of Content at BIA/Kelsey, shared some valuable data to highlight this growing trend. According to BIA/Kelsey’s research, mobile advertising spend clocked in at $13.25 billion in 2014. In 2019, that number is projected to be $41.63 billion. One of the main reasons...
Street Fight: Soleo Pay-Per-Call Series
Soleo recently partnered with Street Fight to produce an amazing pay-per-call blog series. Be sure to check out the entire series on StreetFight.com today!   Blog Postings: 1. 4 Strategies to Increase Pay-Per-Call ROI for SMBs Phone leads are inarguably effective. Nearly one in five incoming calls are what SMBs consider “quality leads,” a figure that beats those leads coming from email, online forms, Facebook, and even in-store visits… 2. Optimizing Your Pay-Per-Call Campaign Basic pay-per-call campaign optimization strategies run the gamu...
Street Fight: Using Analytics to Optimize a Pay Per Call Campaign
This post was originally published on Street Fight on April 16, 2015. When it comes to uncovering the real value behind a pay-per-call (PPC) campaign, analytics are key. Performance analytics provide the types of holistic insights that marketers need to determine what is working about their PPC campaigns — and what isn’t. Although the specific types of analytics offered will vary by technology vendor, many firms that manage PPC campaigns are able to provide clients with campaign analytics including data about the markets their ads are playing in, how much their competitors...
Street Fight: Category Granularity - Where Pay Per Call Campaigns Perform Best
This post was originally published on Street Fight on March 26, 2015. The devil is in the details. When it comes to running pay-per-call marketing campaigns, taking the time to select the most appropriate business categories is crucial for identifying high-quality leads and maximizing return on investment. In many cases, the more granular the category level, the higher the expected conversion rates in a PPC campaign. More than $64 billion is spent annually on local ads that generate calls to businesses, and call volume from mobile search is expected to increase to 73 billion by 2018, ...
3 Key Takeaways from Street Fight LDS15
Our team has had a week to digest all of the sessions from Street Fight #LDS15 and here are the topics we’re still thinking about. 1. Unnecessary Complexity Amber Case, the self-proclaimed cyborg anthropologist, began her session with a simple question, “Do you really need alerts from your refrigerator?” If she had asked an audience that question five years ago, she may have been laughed off the stage. But today, consumers CAN receive alerts from their refrigerators, as well as many other household items, if  the items are equipped with necessary sensors. The problem, states Case, is ...
Street Fight: Ad Phrasing - Wording a Pay Per Call Ad for Best Performance
This post was originally published on Street Fight on March 23, 2015. Relevancy is what differentiates pay-per-call ads from traditional listings in the Yellow Pages, as marketers use targeted keywords and phrases to stand out when people search for the products or services they provide. As pay-per-call (PPC) demand steadily increases, with an expected 73 billion calls streaming into businesses through mobile search by 2018, strategic marketers are continuing to look for new ways to improve the performance of their campaigns. What they’re finding is that even slight adjus...
Street Fight: Choosing the Right Bid Strategy in a Pay Per Call Campaign
This post was originally published on Street Fight on February 27, 2015. In order to build efficient pay-per-call campaigns, businesses have to decide on the bid strategies most suited to their industries and goals. Some of these may be borrowed from pay-per-click approaches, but there are additional ways to optimize for pay-per-call success. Having an effective bid strategy can influence the return on investment of any pay-per-call campaign. According to a survey by Google, 73% of mobile searches trigger additional actions and conversions, and 55% of those “purchase-related con...
The Choices of a Pay Per Call Campaign: Should You be Buying Calls, Impressions, or Conversions?
Pay-per-call campaign management tools are often used by marketers as a way to buy call-based leads. These tools can help advertisers define the type of calls they want, in what locations, and what hours of the day they want to these receive calls. But call-based leads can be purchased in several different ways, so before your business invests in a pay-per-call campaign you should consider the three options for how to allocate your spending: calls, impressions, or conversions. Bid strategy will significantly influence your return on investment, so determining which option is right for your ...
Talking Wearables
Nike, Apple, Samsung, Google, Adidas, Sony, and LG, these are some of the most valuable companies in the world. So what do these industry leaders have in common? Wearable devices. Their investments in computerized accessories are sensible, since Juniper Research expects worldwide spending on wearable technology to jump from $1.4 billion this year, to $19 billion by 2018. The miniaturized technology no longer focuses solely on health and fitness. Consumers are demanding more capabilities from these devices, particularly the use of voice commands. Wearables will be used for everything from c...
Street Fight: Optimizing Your Pay Per Call Campaign
This post was originally published on Street Fight on January 15, 2015. Not all pay-per-call campaigns are created equal, but the most successful campaigns — those with the best immediate conversions and long-term impacts on sales goals — aren’t necessarily the ones that cost the most money. Instead, the most successful campaigns are usually ones that have been optimized by merchants. Basic pay-per-call campaign optimization strategies run the gamut from scheduling ad play according to hours of operation to selecting the most accurate categories for ads to ...
Street Fight: 4 Strategies to Increase Pay Per Call ROI for SMBs
This post was originally published on Street Fight on December 18, 2014. Calls are the new clicks. Particularly within the small business community, where in-store visits and purchases are more important than website traffic, pay-per-call (PPC)campaigns are rising in popularity. Call volume to small businesses is expected to explode in the coming years, rising to 65 billion by 2016. Meanwhile, 66% of small business owners now say phone calls are their “most valued” lead source. Phone leads are inarguably effective. Nearly one in five incoming ...
Soleo’s Qualified Call Network: Purpose Built for Relevancy
Pay-per-call generates leads that other online marketing strategies simply can’t match in terms of quality and relevancy. There are still many small to mid-sized businesses that don’t know of or understand how to buy calls online. And of those that do, many are concerned that the calls they receive are not a fit for their business.  That’s where we can help. Soleo’s Qualified Call Network has been built on the premise that a successful call is one where the consumer’s intent is matched with a set of relevant merchant choices.  Our call flows are de...
LeadsCon: New Technology Improves Pay Per Call Lead Generation
With all eyes on the digital channel, pay-per-call leads can sometimes be overlooked. Yet call-based advertising has seen strong growth, actually benefiting from the growth in mobile advertising as well as smarter strategies and more data-driven targeting from savvy marketers who know how to improve the quality of call-based leads. This is one of the many topics covered at this year’s LeadsCon in New York. Soleo Communications will spearhead a discussion of how phone calls continue to remain the gold standard for high-quality leads. Johnna McCooey, VP of Digital Media Services for Soleo Co...
The Dilemma Facing Pay Per Call
We live in a world that is increasingly dominated by the mobile consumer.  We’re experiencing what Josh Bernoff, Senior Vice President of Idea Development at Forrester Research, calls the “Mobile Mind Shift.”  He recently coauthored a book, by that name which defines this phenomenon as, “The expectation that I can get what I want in my immediate context and moments of need.” Consider this fact that supports his argument: daily time spent on mobile has grown 613% since 2010. The mobile mind shift is real, it’s happening, and it’s something that marketers cannot ignore. Local businesses must...
Are Pay Per Call Leads Too Expensive? Not When Compared to Clicks
Performance-based advertising will continue to see terrific growth over the next three years, but not necessarily in the traditional pay-per-click models that exist on the Internet today. Pay-per-call, pay-per-visit, pay-per-conversion, and other forms of performance marketing will continue to augment and eventually replace the traditional click-through transaction. Why? Because true performance will be easier to measure. One of the common misconceptions of these models, however, still seems to linger: the relative price a merchant pays for call-based leads, visits, and conversions, is muc...
3 Reasons Pay Per Call Beats Pay Per Click Every Time
A phone call is a powerful thing, and if your business relies on leads, a phone call is one of the most valuable ways a lead can make contact. After all, a phone call is personal, one-to-one, and accessible equally to every demographic. There is a reason that pay per call leads convert at a rate of 10-15% while other forms of digital advertising convert at 2-3%. In fact, here are three reasons why the call is mightier than the click: You control the encounter When phone leads are connected to your sales staff, you have the lead’s complete attention and you control the narrative ...
Why the Apptera Acquisition Makes Sense for Soleo
Over the past five years, Soleo has introduced a number of consumer-facing services that are now offered as part of our cloud-based Call Generation Platform™. In doing so, we make useful connections for people over 350 million times a month. We are constantly on the lookout for new sources of call inventory, ways to improve our current services, and resources that allow us to extend further into the rapidly expanding mobile advertising market. Our acquisition of Apptera helps us with all of these initiatives. Apptera has built a strong portfolio of applications and core technologies in mob...
Calls: The New Clicks
Gone are the days when businesses were thrilled to receive a high volume of clicks, regardless of where those clicks came from and what results they bore. Digital media has matured and with that maturity has come an increased level of scrutiny on the ROI of digital advertising. According to Telmetrics, pay-per-call ads increased by 348% from early 2011 to early 2012 and this incredible rise is due, in a large part, to SMBs. The dramatic rise in this medium is astounding but certainly underscores the desire of SMBs to get their money's worth from their marketing spends. Like clicks, however...
Soleo Named in Rochester Top 100 for Third Year
We're honored to announce that Soleo was named #25 in the Democrat & Chronicle's Rochester Top 100 for 2012! The Rochester Top 100, now in its 26th year, ranks privately held companies based on three most recent years of revenue growth. Companies must have at least $1 million in revenue for each of those years, and ranking takes into account both dollar and percentage growth. We're excited to have made the list yet again, and we look forward to another year of growth and success! See the full list of the Rochester Top 100 here.