Top 10 Things to Look For in a Pay-Per-Call Network
For many local companies, a phone that rings is a business that sings. The good news… buying calls for your company has never been easier. Pay-per-call is the fastest growing segment of the performance marketing industry because it typically yields a better return on investment than buying clicks to a website. If you're considering buying call-based leads for your business, here are ten things to consider when evaluating a pay-per-call network. 1. Dynamic campaign management A pay-per-call campaign should be tailored to the specific needs of y...
Call Source Transparency - Why It’s Important to Know How Your Calls are Generated
It may surprise you to learn that call-based leads convert at a significantly higher rate than other lead generation techniques. In today’s world, most people don’t use their phones to call a business for simple purchases. You can find, order, and book virtually anything you need or want online. So, when a consumer actually picks up the phone in search of a product or service, it generally involves an urgent issue or a complicated, expensive purchase. These high-intent calls are in high demand among business owners, but they should be cautious regarding exactly what calls th...
Reliable Call Volume - A Must-Have for Pay Per Call Networks
One of the most annoying aspects of a campaign management platform is the lack of consistency and the need to change your campaign parameters consistently. Said differently, you want to use a platform that can deliver a consistent cadence of quality leads. This isn’t easy and the quality platforms tend to rely on historical data analysis to anticipate future call volumes. This means that you must ensure that the platform you select is using machine learning to figure out lead volumes. The best platforms can figure out the flow of leads by day of week and time of day. This...
Control Your Campaigns with Dynamic Campaign Management
As we discussed in our overview post, any quality pay-per-call campaign must be tailored to the specific needs of an individual business. This means as a manager or business owner, you can control when you want calls, from which business categories, from what locations, and for what price. Here are some ways you should be thinking about the dynamics of any campaign management platform. Business Categories There are hundreds and hundreds of business categories. In order for you to be most efficient in leveraging a call campaign, you'll need to select the business categories tho...
Today it often feels like we are constantly tethered to our phones. It can be downright exhausting trying to keep up with the endless stream of calls, texts, emails and social media feeds. To make matters worse, chances are you have received at least one of those annoying calls with an automated message on other end of the line trying to sell you a product you don’t want, or even worse, trying to bait you into providing your personal information. The industry term for this type of harassing and unsolicited call is known as a Robocall. Learn more about Soleo's robocall blo...
What Is Programmatic Advertising?
The expanding array of digital devices and media channels has created a complex and fragmented digital landscape. That has made it increasingly difficult for advertisers to capture consumer attention at the right time with relevant messaging. Programmatic advertising helps solve this and enables marketers to reach targeted audiences at scale even in a fragmented digital landscape. It uses software to replace human processes and automates most of the previously manual aspects of media buying. By relying on algorithms and machine learning to make data-driven decisions, programmatic increas...
Using Language, Naturally
Our natural language technology understands language like a person – in a conversational, natural way – and returns business listings. If someone said “My dog is sick” you would know their dog was not feeling well and may need a veterinarian. But Google would not. It would return with articles on “Top 10 Signs Your Dog May Be Sick,” videos about identifying a sick dog, or ways to comfort your ill pup. TrustedListings.com would return veterinarians and veterinary hospitals. During Soleo call intercepts, a consumer calls a disconnected number and w...
Soleo Partners with the Network-to-Network Interface (NNI) Joint Task Force to Fight Robocall Traffic
Rochester, NY — December 5, 2018 —Soleo announced at the SIPNOC 2018 Robocall Summit that it has been actively participating with the STIR/SHAKEN solution in the ATIS Robocalling Testbed, hosted by the Neustar Trust Lab. Tests are confirming Soleo’s implementation of both the IETF’s Secure Telephone Identity Revisited (STIR) standard and the ATIS/SIP Forum IP-NNI Task Force’s Signature-based Handling of Asserted information using toKENs (SHAKEN) framework. In addition, Soleo has introduced Call Validation Treatment (CVT), a dynamic, network-b...
Soleo Named to the Rochester Top 100, Recognizing the Area’s Fastest Growing Companies, for Fifth Year
For the fifth year, Soleo has been ranked on the Rochester Top 100 for fastest growing businesses in the area. This year, Soleo was ranked as the 24th fastest growing company based on revenue growth in recent years. “We are grateful to have a committed group of employees that foster innovative thinking and quality customer-focused solutions and we are thrilled to be recognized by The Rochester Top 100 as one of the city’s fastest-growing businesses,” says Dan Gallagher, president and CEO of Soleo. “We’re looking forward to continued growth as we launch...
As North America’s largest pay-per-call network, we analyze a consumer’s need based on location, search terms and the type of service they seek, so we can connect relevant, high-intent calls to your business. Learn more about Soleo's Pay-Per-Call solution today.
The Challenges of Local Search
Every day, consumers are searching for products and services. Even those not shopping online usually turn to the Internet to find the nearest business offering the desired products or services (ex: restaurants, repair services, health services). They conduct these searches using computers, mobile devices, and more recently through voice assistants. These consumers are generally looking to make a purchase within 24 hours or less, and every business wants to be at the forefront of those search results. Today’s online savvy consumer, nonetheless, can encounter many obstacles in attemp...
Top 10 Reasons Why Soleo Pay-Per-Call Network
Performance-based advertising only succeeds with a deep understanding of how leads are generated and the right technology that can make it happen. Why pay for impressions on a website when you can buy calls specifically for your business? The Soleo Qualified Call Network is an AI-based programmatic exchange that matches consumer calls with local, regional, and national merchants that are looking to be found, based on consumer intent. Learn more here about why Soleo's Qualified Call Network solution is right for you!
Digital Publisher Brochure
Learn more about how Soleo can provide a quick and easy web solution for publishers to retain users and generate revenue streams.
With the increased use of mobile phones and tablets, consumer purchasing behavior is rapidly changing. Through their devices, consumers are utilizing web search to locate business information, interact with voice-based assistants, and making more calls to purchase services than ever before. In fact, 70% of consumers call businesses directly from search results. Find out how Soleo can provide brands with high-quality calls and audio ads specifically for their businesses on Norht America's largest Qualified Call Network.
Client demands are increasing. The new “norm” is an expectation of high quality leads, high conversion rates, detailed data analytics, the ability to target specific consumers, and meeting ROI targets. Learn more about Soleo's solution that gives affiliates the high-quality, sales-ready leads they need to satisfy their clients.
Technology is changing the way consumers seek and discover information, relying heavily on web search tools. For agencies, this complicates the success of current lead generation programs. To retain and attract new clients, agencies must be consistent in fulfilling a client’s budget with high quality leads and high conversion rates, as well as providing effective tracking and reports to measure ROI. Learn more about how Soleo provides effective and easy solutions for agencies to drive calls directly to their businesses.