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How Pest Control Businesses Increase ROI With Pay-Per-Call
The pest control industry faces unique challenges when it comes to marketing services and generating sales. However, pay-per-call can meet these challenges and help pest control businesses increase their marketing return on investment (ROI) with high-intent, high-quality leads. By partnering with a pay-per-call company, you can create a campaign to receive inbound phone calls from qualified customers – and then you only pay for calls that meet your call duration and location requirements. Inbound phone calls are much more likely to convert than other inbound leads, and a pay...
How Pay-Per-Call Increases Marketing ROI for the Home Services Industry
Pay-per-call helps businesses in the home services industry overcome marketing challenges and increase their marketing ROI with high-intent leads and a 45% conversion rate. With a pay-per-call marketing campaign, businesses purchase qualified inbound phone calls that are much more likely to convert than leads from other advertising efforts. For example, local businesses can expect about 25-40% of call leads to turn into customers opposed to 2% of online form-fill leads. With pay-per-call, advertisers can customize their campaign requirements, including call duration, category, and...
How Pay-Per-Call Increases Marketing ROI for Health Insurance Companies
Successful marketing in the health insurance industry stands out among competitors, navigates HIPPA compliance, and generates sales in the tight open enrollment period. Pay-per-call can help health insurance businesses meet these marketing challenges and increase their ROI with high-intent leads. Pay-per-call marketing allows businesses to purchase qualified inbound phone calls. Advertisers customize their campaign requirements, including call duration, category, and location, and then only pay for the inbound calls that meet their specifications. Inbound phone calls are much more...
Why Performance Marketing is a Trend That's Here to Stay
It’s no secret that traditional marketing is on the decline. Traditional forms of marketing such as event marketing, print advertising, and TV and radio advertising have been on a downward slope for quite some time – one that has been even further steepened by the coronavirus pandemic. Over the course of the pandemic, more than 83 million event attendees were required to change their plans. Marketers who were planning to take advantage of those events were forced to move their advertising dollars elsewhere. Likewise, the lack of mass commuters and overall fear of contract...
Best Practices for Optimizing Your Bidding Strategy
So you’ve decided to get started with pay-per-call, but you’re new, and building a campaign comes with a lot of questions. A common query from new advertisers often has to do with setting a bid price – what is it? How do I know what price to choose?  We hear you, and we’re here to help. Our team has answered all your bidding questions to help you build a campaign that’s competitive. What is bidding? Bidding in pay-per-call involves specifying what you’re willing to pay for a specific call duration. For example, an auto insurance provider mi...
How Pay-Per-Call Increases Marketing ROI for Auto Insurance Companies
The auto insurance industry is highly competitive and faces many challenges when it comes to marketing their services and generating sales. However, pay-per-call can meet these challenges and help auto insurance businesses increase their marketing ROI with high-intent leads and a 50% conversion rate. Pay-per-call marketing allows businesses to purchase qualified inbound phone calls that are more likely to convert than leads from other lead generation efforts. Advertisers can customize their campaign requirements, including call duration, category, and location, and then only pay for ...
Choosing the Right Performance Marketing Strategy
Today, an increasing number of companies are shifting their marketing budgets from traditional marketing towards performance-based marketing. Performance marketing is just what the name implies: marketing based on performance. In other words, you only pay when your ad performs or when a specific desired action is completed. Performance marketing is an excellent alternative to the more traditional marketing methods because it generally involves little to no risk for the advertiser, low costs, and a high return on investment (ROI). There are numerous forms of performance-based marketin...
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Product Literature
Real Time Bidding and Ping Post Explained
The two most common methods for programmatic pay-per-call are real time bidding and ping post. Even though both are becoming more common in the pay-per-call space, there is still a lot of confusion around how programmatic pay-per-call campaigns work. We've explained the differences for you, here:
High Quality Home Services Leads on Demand
Are you looking to supply new leads to your contact center? Consider CallThread by Soleo, the industry’s largest pay-per-call network. As advertising dollars shift to performance marketing, insurance carriers look to partner with lead generators with proven results. We work diligently to meet our partners' KPI and CPA requirements, and consistently deliver home services leads at a 45% conversion rate. Get In Touch with a Pay-Per-Call Expert hbspt.forms.create({ portalId: "6934660", formId: "9d388c9d-1464-4b22-8106-9bbcefa52dff" });
High Quality Health Insurance Leads on Demand
Are you looking to supply new leads to your contact center? Consider CallThread by Soleo, the industry’s largest pay-per-call network. As advertising dollars shift to performance marketing, insurance carriers look to partner with lead generators with proven results. We work diligently to meet our partners' KPI and CPA requirements, and consistently deliver health insurance leads at a 45-50% conversion rate. Get In Touch With a Pay-Per-Call Network hbspt.forms.create({ portalId: "6934660", formId: "9d388c9d-1464-4b22-8106-9bbcefa52dff" });
High Quality Auto Insurance Leads On Demand
Are you looking to supply new leads to your contact center? Consider CallThread by Soleo, the industry’s largest pay-per-call network. As advertising dollars shift to performance marketing, insurance carriers look to partner with lead generators with proven results. We work diligently to meet our partners' KPI and CPA requirements, and consistently deliver auto insurance leads at a 45-50% conversion rate. hbspt.cta.load(6934660, '18b61365-d9c4-4de7-b728-9590da62082a', {}); Get In Touch If you have questions or would like to start receiving high-intent call-based...
How to Design a Successful Landing Page
With the right ad traffic, a good landing page equals a successful pay-per-call campaign. Download the white paper below to learn more.
Taking The Guesswork Out of Lead Generation
Find out how you can attract new customers through pay-per-call - performance marketing at its best.
What Can Pay-Per-Call Do to Help Your Inbound Sales Agents?
Learn how pay-per-call can help national brands drive more qualified leads to their inbound sales agents at higher conversion rates and lower costs per lead. 
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