Using Language, Naturally
Our natural language technology understands language like a person – in a conversational, natural way – and returns business listings. If someone said “My dog is sick” you would know their dog was not feeling well and may need a veterinarian. But Google would not. It would return with articles on “Top 10 Signs Your Dog May Be Sick,” videos about identifying a sick dog, or ways to comfort your ill pup. TrustedListings.com would return veterinarians and veterinary hospitals. During Soleo call intercepts, a consumer calls a disconnected number and w...
August 08, 2018
Pulling the Plug on Robocalls
Robocalls are public enemy number one. They’re not just a nuisance to consumers, they’re often a scam and illegal. Despite the common distaste for the unwanted calls, robocall companies are on the web flaunting services for 1¢ or less a call, prodding potential buyers to spend millions on them. National robocall volumes set a record for the second straight month in April, as Americans were blasted by 3.36 billion robocalls in April, marking a 6.5% increase over the previous record set in March. And that is a stunning 34.4% increase over April of last year, accor...
July 23, 2018
Our Customers Define Quality
There are differing views in the pay-per-call industry over what makes a call a “quality” call. Is it the length of the call? A sale being made? Our answer is simple: call quality is defined by you - our customers. Soleo customers can get very specific about which calls define a quality call. Let’s say you own a locksmith business that specializes in urgent calls and is open 24 hours. Maybe you only want to buy the priority calls outside of 9am-5pm hours when someone has, perhaps, been locked out of a car or house. Imagine the call going something like this:...
July 09, 2018
All the Right Calls For All the Right Reasons
We’re intent on continuously improving the performance marketing industry, particularly as it relates to pay-per-call. One way we’re doing that is by improving call intent. Call intent is exactly what it sounds like – it’s where we try to figure out what the caller is trying to accomplish. Calls on our networks: Start with someone looking for a business, a type of business, or a particular product or service. Use our matching algorithms to find local businesses based on the intent of the consumer search. Get connected directly to the business. ...
June 25, 2018
It’s Time to Improve Performance Marketing
In the world of advertising technology, innovation is the difference between a leader and a follower. We’re not satisfied simply being North America’s single largest supplier of call-based leads. We want to be the leader in delivering the best call-based leads. To realize that vision, we are continuously driving improvement in the quality of local search calls that run through our network. Quality to us means a streamlined, easy experience for the consumer and a more qualified lead for businesses. Pay-per-call is the fastest growing segment of the performance marketi...
June 11, 2018
Meet Soleo at LSA18 in Chicago
Soleo is a global leader in innovative, cloud-based local search solutions. Soleo’s Local Search Discovery Engine™ enables our partners to deliver a more relevant consumer search experience through natural language understanding. Soleo provides these services with carrier-grade security, reliability and performance. Our customers depend on Soleo as a trusted innovation partner to design, develop, and deliver the ultimate user experience. Call us today to set up a meeting 585-901-2248 or email us at SalesContacts@soleocommunications.com.
March 08, 2018
Quick! Recharge your SEO plan to see better results
Do you find managing your SEO overwhelming? Is it difficult to figure out which aspect of SEO you should put the most effort? Here are four tips & tricks to refresh your SEO campaign and goals for 2018. 1. Where can customers find you? Using tools such as Google Maps makes it easy to verify your business’s information and see where your company can be found online. Be sure to check out your profiles on other directory sites: such as TrustedListings. The more accurate your online information is, the more potential customers will be willing...
March 06, 2018View All
The Challenges of Local Search
Every day, consumers are searching for products and services. Even those not shopping online usually turn to the Internet to find the nearest business offering the desired products or services (ex: restaurants, repair services, health services). They conduct these searches using computers, mobile devices, and more recently through voice assistants. These consumers are generally looking to make a purchase within 24 hours or less, and every business wants to be at the forefront of those search results. Today’s online savvy consumer, nonetheless, can encounter many obstacles in attemp...
March 26, 2018
Conversational search is the newest wave of human-to-computer interaction. The principle behind conversational search is that when a user speaks a sentence into a mobile device, voice enabled browser, or a digital virtual assistant, the device responds with a complete and relevant. Learn more about conversational search and how Soleo is creating a more natural, seamless process for consumers to search:
March 07, 2018View All
With the increased use of mobile phones and tablets, consumer purchasing behavior is rapidly changing. Through their devices, consumers are utilizing web search to locate business information, interact with voice-based assistants, and making more calls to purchase services than ever before. In fact, 70% of consumers call businesses directly from search results. Find out how Soleo can provide brands with high-quality calls and audio ads specifically for their businesses on Norht America's largest Qualified Call Network.
March 22, 2018
Client demands are increasing. The new “norm” is an expectation of high quality leads, high conversion rates, detailed data analytics, the ability to target specific consumers, and meeting ROI targets. Learn more about Soleo's solution that gives affiliates the high-quality, sales-ready leads they need to satisfy their clients.
March 22, 2018
Technology is changing the way consumers seek and discover information, relying heavily on web search tools. For agencies, this complicates the success of current lead generation programs. To retain and attract new clients, agencies must be consistent in fulfilling a client’s budget with high quality leads and high conversion rates, as well as providing effective tracking and reports to measure ROI. Learn more about how Soleo provides effective and easy solutions for agencies to drive calls directly to their businesses.
March 22, 2018
Top 10 Reasons Why Soleo Pay-Per-Call Network
Performance-based advertising only succeeds with a deep understanding of how leads are generated and the right technology that can make it happen. Why pay for impressions on a website when you can buy calls specifically for your business? The Soleo Qualified Call Network is an AI-based programmatic exchange that matches consumer calls with local, regional, and national merchants that are looking to be found, based on consumer intent. Learn more here about why Soleo's Qualified Call Network solution is right for you!
March 08, 2018
Digital Publisher Brochure
Learn more about how Soleo can provide a quick and easy web solution for publishers to retain users and generate revenue streams.
March 07, 2018
As North America’s largest pay-per-call network, we analyze a consumer’s need based on location, search terms and the type of service they seek, so we can connect relevant, high-intent calls to your business. Learn more about Soleo's Pay-Per-Call solution today.
March 05, 2018View All